Contracting can be a very tough business to be in. Whether you are looking for an electrician website, Cleaning services marketing, SEO for contractors or social media for spray foam insulation contractors. it can be especially difficult to reach out to customers throughout the year, as home improvement isn’t something many people have on their minds on a regular basis.
However, with some engaging techniques, it is possible to see real results from marketing on social media. A simple strategy can help build your all year round. You should always be promoting your business and staying top of mind so that when someone is ready they search you and remember you! Here are three tips to follow.
- Post Quality & Engaging Content
Content is key to any online marketing plan, but it’s particularly important for those in specialty niches — you need to market yourself in a way that appeals to people who haven’t even thought about the need for your services. The best way to do this is by creating highly engaging content such as shareable articles, videos and even infographics that can inform customers about different aspects of roofing.
And with Facebook’s new changes, to get the best performance you should create content that people want to share and react to. By investing in meaningful content, you can get customers thinking about the status of their own projects. And by encouraging them to message or call you to schedule free consultations, you could make conversions easier than ever.
- You Need to Advertise
It’s true that advertising can be expensive, but if you’re just getting started with your contractor marketing strategy, you can test social media advertising with a smaller investment than you might think. After you’ve created great content, try creating social media ads that can be promoted to potential customers in your business’ service radius.
While there are plenty of social media platforms out there to choose from, research finds that Facebook & Instagram ads have the best rates, performance AND diversity of options to fit your contractor business needs.
- Interact With Your Followers
After promoting your business and hopefully attracting customers with the help of advertising, your business may see some increases in engagement as more people become familiar with your name. However, it’s not enough to simply pat yourself on the back for good numbers. Interaction with your followers is critical, whether it’s through comments, direct messages, mentions or reviews.
If someone is reaching out to your business, regardless of the format, it’s essential that you respond. Even if they have something negative to say, responsiveness shows not only that you can assist with specific customer needs, but also that you care about the satisfaction of current (and potential) customers.
Although contractor marketing and advertising on social media can be difficult it is important to set a strategy, implement it and engage with your customers and potential customer.