What Kind of Content Should Your Business Post on Twitter

Pop culture trends and news

Responding to pop culture trends and news items is a great way to connect with your audience on current events.

In this Tweet, confection brand MoonPie responds to a SpaceX announcement:

Thought-provoking content

If your brand stands for something, make it known! It’s a way to connect with your customers on the values you share. It can also be polarizing, so make sure it’s a message you want to represent your brand.

Humor and wit

Tapping into humor that your customers can relate to can make them feel seen and can give your brand a feeling of approachability.

Whatever you post, though, it’s important to relate it back to your business.

Image Tweets: Show value without having to click through

Use images that offer value to your followers without needing to click-through. With Twitter’s inline images that can drive up to 150% more retweets, this seems to be a great way to encourage engagement—since your followers don’t need to leave their timeline to see your pictures. Also try to add a caption related to the image every time, rather than just adding a standard article headline, especially when sharing a blog post.

Quote Tweets – Quotation marks matter

When sharing quotes, always uses quotation marks to make it clear that you’re quoting someone else. This also adds attribution after each quote, and when possible, use the author’s Twitter handle.

Retweets: Pick people who match your style

Your retweets should come from your carefully curated Twitter lists of people who focus on similar topics to your business. Scheduling your retweets is also a particularly good technique as it allows you to engage with more people, without flooding your followers.

This to be a good way to build or strengthen relationships with others and to show appreciation for their content.

Question Tweets: Lowest frequency, great results

Keeping questions or conversation-starters simple is important for Twitter. Your followers need to be able to answer within 140 characters.

For Facebook, asking questions has often proven to increase engagement dramatically. Try to be quite specific with your questions to make them easier to answer.