Once you have followers, you need content to entice them to your bar. An easy way to encourage people to visit is to share information about new drinks or menu items they can buy.
This strategy is ideal for bars with an audience interested in the drinks they serve, such as breweries, wine specialists, gin bars, or even cocktail bars.
It can be a struggle to create new and engaging content continually. Bars can solve this problem by sharing high-quality user-generated images. Essentially, this provides a free supply of promotional material.
When sharing pictures taken by others, be sure to gain permission from the person running the account first.
You can also easily reshare stories that people upload to Instagram if the user tags your bar’s account in the story.
Your social media feed shouldn’t just be about promoting your bar. Make things interesting by sharing behind-the-scenes updates. This can help build the connection between your bar and its customers, which can ultimately lead to greater customer loyalty.
Another good way to encourage customers to come to your bar is through offers or discounts.
A good offer has two main parts. First, it should be appealing enough to influence someone’s decisions. A 10% discount is unlikely to convince someone to come to your bar. On the other hand, buy-one-get-one-free drinks or heavy discounts on certain items is more persuasive.
You should also include a time limit for the discount. Open discounts don’t give customers an incentive to visit your bar soon. However, when people see that time is running out, they will be more likely to take advantage of the deal.
If you plan to use Facebook you should encourage customers to add reviews to your profile. This can have a big impact; 93% of consumers read online reviews for local businesses, with 91% of people saying positive reviews make them more likely to use a business.
The good news is you don’t need many reviews. Even two or three will be enough to give visitors to your page the impression that your bar is a nice place to go.
An easy way to get reviews is by sending out messages to friends or acquaintances that have visited your bar and asking them to post. Or put up signs in your bar encouraging people to leave a review if they have had a good time.