People go to Google to search for everything from looking up what symptoms their child might have to looking for the best seo company near me . What this means is that your company could offer the best services in the world but if you don’t show up in Google rankings when someone is searching for your services they won’t find you. “As one of my corporate world bosses used to stay, if you don’t stand out out, you don’t stand a chance” says Steve Bibby, Founder of Stratedia. “Nothing is more true then with Google and Seo. You need a strong online presence.”
Having a website is great but what good is it doing if no one can find it. “20-30 years ago search engine optimization was naming your business AAA Plumbing or AAAA Insurance so you could be the first business listed in yellow pages. Today’s world is much more complex”, says Bibby, his company Stratedia is currently ranked #1 as the top seo company in CT. “Today, you need to have a strategy and when your website is being built, it needs to be be built with seo in mind to be able to come out of the gates with a strong foundation. From their, you need to be working and building your website and seo consistently to stay up to date with Google updates and grow your network to continue to grow. Once you take your foot off the pedal it’s only a matter of time before a competitor or a third party website like Yelp or HomeAdvisor take over your ranking.”
Value of SEO
A web design that is built with SEO in mind is going to draw more traffic. A website might look amazing but if it is not search-engine friendly, you restrict the ability of major search engines to access your content. “Your website needs to be built to be both visually engaging to the consumer and technically engaging to Google” says Bibby. Integrating SEO appropriately in your web design includes aspects such as technology, navigation, linking and most importantly content.
The content on your web pages is vital for SEO success. During the process of building your site, your web designer needs to be not only be aware of your company services but your company goals, mission, top sellers and more. This makes it possible for lists of keywords to be selected in the initial stages of development according to what users are likely to search for when looking for information that relates to the site.
“Content is essential in SEO” says Bibby. “Think of it like this, everything on your website needs to be in rhythm. Every social media post you make and basically any content you create outside your website needs to point back to the website. That content needs to be consistent. You need to consider your website your #1 marketing machine and everything you publish needs to point them back to your website. Your first goal needs to be to get them back to your website”
Keywords and Links
Strategic and meaningful placement of keywords will help you get a better ranking for your web pages in search results.
Adding keywords to content while creating the web pages will help you focus on being able to develop more content based on your keyword initiatives. Link building enables you to have links directed from other credible sites to help you achieve better search engine rankings for your website. In order for quality content and proper link building to give you the best results, your web design needs to be focused on SEO.
“SEO is even more important than the design of your website. If the site is designed while incorporating SEO, the web pages will soon start ranking higher and attracting more users through search engines. That’s not to say your website doesn’t need to be visually engaging. IT DOES! However, it could be the most impressive site in the world but if Google gives it no SEO value, it’s worthless.” says Bibby.
How Do I Get My Website To Rank in Google?
Search engine optimization involves a wide range of things including content, keywords, and title tags. If you are not sure of how to implement SEO or you frankly don’t have the time, you can consult with a professional web design service ,like stratedia.com,that will help you create a very SEO friendly site. SEO focused web designers create websites that can be crawled faster and easier by search engines. Technology and navigation are among the factors that are considered in search engine optimization.
Engaging and Ranking
Good web designers are focused on creating attractive websites with SEO in mind. A higher ranking for your website will increase the possibility of your site getting more clicks. According to a study done by backlinko.com , the top spot in Google gets almost 32% of the clicks and it drops drastically as your ranking declines. Web design is beneficial for your business, your customers, and the search engines, when it is visually engaging and built from the ground up to rank high. It should lead to links and content that users need while giving businesses the opportunity to reach more people and get more conversions.
GET TO THE TOP!
If you have questions or concerns about where you rank in Google or how to get your business to rank higher, give Stratedia a call or visit us online at stratedia.com. We‘re ranked #1 as the top seo company CT by Clutch.co! Let Stratedia help YOU GET TO THE TOP! Call us at 860.415.0430 or visit us online at stratedia.com.