Brand Advocate — A brand advocate is a brand-loyal individual with less than 1,000 followers. A brand advocate can also be considered a nano influencer. Branded Hashtags — Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. However, the
Making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs. If you already have a website, it might be a good idea to start off by seeing how many of your pages are in the index. This will yield some great insights into whether Google is crawling
Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not
You probably already know that social media is an important way to engage with your audience. There’s a reason why over 200 million businesses use Facebook to reach customers. But did you know that it can also boost your SEO? You may have heard that social media has no effect on search engine optimization, but
Your business needs a social media presence not mater if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy. But by itself, social media is not enough to drive business growth. Social platforms can help you connect
Social SEO doesn’t have to be difficult to understand. Follow these nine simple social media marketing strategies to boost your search engine optimization efforts. Fill out social profiles completely For each social media platform that you use, make sure you’ve filled out your business information completely. There are a few reasons this matters. First,
Create great content In Google’s own words, it’s important to “provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.” This clearly illustrates that Google wants website owners to focus on quality content when creating their website. To create great content, think about what questions your potential customers
5 Elements Every Blog Needs Keywords Keywords are unique words or phrases that help your potential buyers find you. The keyword(s) you decide to use for a post should have a direct correlation with the problem you can help someone solve. It’s best to use 1 or 2 keywords in every post and make sure
Twitter was founded in 2006 as a social networking service for users to post and interact with messages. But 15 years later, Twitter went above and beyond its purpose and became a marketing tool for businesses. Why and what benefits of Twitter have made it a popular social media platform among all? Build brand personality
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