Digital Marketing

Measuring Your Business Success on Twitter

2024-10-10T15:00:29+00:00January 10th, 2023|Contractor SEO, Digital Marketing, SEO, Social Media|

Success is a sliding scale depending on your business size and goals, but these metrics can help you determine your performance and measure your growth over time. Followers: You want to build your following so that there are people who interact with you, but don’t get stuck on this number. It doesn’t indicate engagement. Likes: On many

The Best Practices for Small Businesses on Twitter

2024-10-10T15:00:51+00:00January 10th, 2023|Contractor Marketing, Digital Marketing, SEO, Small Businesses, Social Media|

As you post on Twitter, keep in mind other best practices to be successful. 1. Be relatable, not Salesy People don’t want to be sold to on social media. Posting on Twitter is less about promoting your product and more about relating to your customers. If you are posting about your new products, it should be

Can Your Small Business Do Well on Twitter?

2024-10-10T15:04:55+00:00December 10th, 2022|Contractor SEO, Digital Marketing, SEO, Social Media|

Social media is a unique tool for your business because it’s more interactive. This is in contrast to the emails you are sending out, those require your customers to click on links and this usually doesn’t encourage two-way communication. On social media, you can start conversations with your customers (and future customers!). Every post opens

Social Media Marketing Terms

2024-10-10T16:24:44+00:00July 1st, 2022|Contractor SEO, Digital Marketing, SEO, Social Media|

Brand Advocate — A brand advocate is a brand-loyal individual with less than 1,000 followers. A brand advocate can also be considered a nano influencer. Branded Hashtags — Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. However, the

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