What is social SEO?
Let’s start with a quick definition of search engine optimization (SEO). SEO refers to actions you can take to improve your search engine ranking and the quality of your search engine traffic — anything you do to show up on the first page of Google for your dream keywords.
Social SEO focuses on using social media to enhance your search engine performance. It’s a branch of SEO that’s often neglected, but it can help you improve the quantity and quality of your organic traffic.
What are the benefits of social SEO?
Some of you might still feel skeptical. You’ve heard that social media backlinks don’t have any SEO juice. Whether or not social signals affect your site’s search ranking on Google has been hotly debated for years.
But even if there’s no direct effect, social media can indirectly benefit your SEO efforts in several ways. Let’s go through a few reasons why you should care about social SEO.
Social media is a search engine
When people talk about search engine optimization, they usually mean optimizing for Google. The other traditional search engines, like Bing, lag way behind in terms of market share.
But social media sites like Facebook are also search engines — and they’re very popular. Facebook alone has nearly 2 billion daily active users.
The question is: are people using social media to search for products?
One study of fashion consumers says yes. 41% of them use Facebook to learn about and discover new products. 35% use Instagram, and 21% use Pinterest. In the 16–24 age group, social media is actually more popular than traditional search engines for researching brands.
With a good social presence, social media search engines can send new customers to your website.
Social media helps you learn about your audience
Engaging with your audience on social media can help you learn more about them. What type of content gets the most likes and shares? What are people saying in the comments?
This is knowledge you can use in your SEO efforts. For example, if lots of people on Facebook are asking a certain question, people are probably googling it too. Write an article on the topic to bring those searchers to your site.