Online shopping is very common nowadays. Many internet users are heading to Google to search for all different types of products whether it’s a new dress, a new appliance, or even a car. As you search on Google for specific products, you’ve likely seen Google Shopping Ads (or “Product Listing Ads”) at the top of the page.
For dealers and dealer groups who also sell commodity items such as spares, alloys, bike/roof racks, there are a number of benefits to running Google Shopping campaigns.
One huge benefit is that Google Shopping has pictures: Visual content tends to be far more compelling than just text content alone. Within the search results page, the shopping ads are also the only imagery, which again focusses the attention of your viewing audience.
Better Click-Through-Rate: One of the reasons for this is that people browsing for specific products tend to be further along the buying process. They often know exactly what they are looking for. Click through rates are also aided significantly by images which show the product clearly.
Reduced Cost Per Click: Google Shopping campaigns typically have much lower ‘average cost per click’ than standard search campaigns.