Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not
You probably already know that social media is an important way to engage with your audience. There’s a reason why over 200 million businesses use Facebook to reach customers. But did you know that it can also boost your SEO? You may have heard that social media has no effect on search engine optimization, but
Your business needs a social media presence not mater if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy. But by itself, social media is not enough to drive business growth. Social platforms can help you connect
Create great content In Google’s own words, it’s important to “provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.” This clearly illustrates that Google wants website owners to focus on quality content when creating their website. To create great content, think about what questions your potential customers
Twitter was founded in 2006 as a social networking service for users to post and interact with messages. But 15 years later, Twitter went above and beyond its purpose and became a marketing tool for businesses. Why and what benefits of Twitter have made it a popular social media platform among all? Build brand personality
More and more people are using the web to search for auto purchase options and Google is finally starting to leaning into this trend. Google now has new vehicle ads on Search, that will display nearby cars for sale, and provide a more direct connection from search results. Google’s new vehicle ads option will
Having a website will attract new customers to your business and make you more money. We like this stat so much, we’re mentioning it twice: 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.
Many businesses think that having a Facebook or other social media platforms is enough for their business. Who needs a website when you have all these social media platforms that also work as an advertisement channel? While social media platforms can help build a larger audience and can even help you carry out market
Social media marketing is the practice of leveraging social media platforms to share content, build networks, and engage users with the goal of growing a brand or business. As the social landscape expands, this is an increasingly broad term with a vast range of practical applications. Generally, we find that social media marketing strategy
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